Wolf Circus Jewelry
Brand Marketing & Graphic Design
Wolf Circus is a Vancouver-based demi-fine jewelry brand founded in 2010 by Fiona Morrison. Rooted in Fiona’s vision, the brand is known for creating contemporary, bold, and accessible jewelry that encourages limitless self-expression—pieces designed to move with you through every stage of life.
In my role as the in-house Graphic Designer and Marketing Specialist, I led the brand’s graphic design efforts across all channels, including social media, email marketing, print, and advertising. I also oversaw the creative direction and production of seasonal campaigns, collaborations, and photography.
My approach centered on evolving the brand’s visual identity—refreshing its digital presence and printed collateral to establish a cohesive design system across all touchpoints. This included a focus on thoughtful layout design, striking visual imagery, and custom typography, all aligned with Wolf Circus's contemporary and expressive brand ethos.
Below is a selection of featured work, some of which are part of larger integrated marketing initiatives.
Wolf Circus is a Vancouver-based demi-fine jewelry brand founded in 2010 by Fiona Morrison. Rooted in Fiona’s vision, the brand is known for creating contemporary, bold, and accessible jewelry that encourages limitless self-expression—pieces designed to move with you through every stage of life.
In my role as the in-house Graphic Designer and Marketing Specialist, I led the brand’s graphic design efforts across all channels, including social media, email marketing, print, and advertising. I also oversaw the creative direction and production of seasonal campaigns, collaborations, and photography.
My approach centered on evolving the brand’s visual identity—refreshing its digital presence and printed collateral to establish a cohesive design system across all touchpoints. This included a focus on thoughtful layout design, striking visual imagery, and custom typography, all aligned with Wolf Circus's contemporary and expressive brand ethos.
Below is a selection of featured work, some of which are part of larger integrated marketing initiatives.
