Kotn SS24 Home
Art Direction
Campaign imagery and video, with layouts, typography, and assets executed across print, email, social media, and e-commerce as part of a larger multi-channel roll-out.
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With roots that stretch back thousands of years, linen is the oldest known textile. A fibre revered in Ancient Egypt, linen was considered a symbol of purity and illumination.
Our modern take is a meticulous blend of linen and long-staple Egyptian cotton. Bringing together its cooling nature, luxurious fabric texture, and unmatched softness, these fabrics create a duet of durability and comfort.
Crafted from the flax plant, linen embodies natural sustainability through its waste-free cultivation process, grown without pesticides or herbicides.
Made best for warm sleepers, our linen bedding is hailed for its natural ability to wick moisture and absorb up to 20% of its own weight, creating a superior rest and good night’s sleep for all.
Video by Aly Soliman
Photography by Salma Elfawal
Prop Styling by Nensi Ragab
Production by Unn Creative / Yousra Eldeeb / Youssef Ezzeldiinn
Campaign imagery and video, with layouts, typography, and assets executed across print, email, social media, and e-commerce as part of a larger multi-channel roll-out.
-
Our modern take is a meticulous blend of linen and long-staple Egyptian cotton. Bringing together its cooling nature, luxurious fabric texture, and unmatched softness, these fabrics create a duet of durability and comfort.
Crafted from the flax plant, linen embodies natural sustainability through its waste-free cultivation process, grown without pesticides or herbicides.
Made best for warm sleepers, our linen bedding is hailed for its natural ability to wick moisture and absorb up to 20% of its own weight, creating a superior rest and good night’s sleep for all.
Video by Aly Soliman
Photography by Salma Elfawal
Prop Styling by Nensi Ragab
Production by Unn Creative / Yousra Eldeeb / Youssef Ezzeldiinn
