Oceanic Global x Wolf Circus Jewelry 2022
Partnership Collaboration
Partnership Collaboration
Campaign Design & Art Direction
Wolf Circus Jewelry partnered with Oceanic Global ( https://oceanic.global/ ), an international non profit organization that sheds light on humanity’s essential relationship to the ocean. Designed using leftover materials, Wolf Circus launched the “Recycled Collection” with 1-of-1 pieces inspired by the ocean and the necessity to reduce waste. 20% of collection sales were donated to Oceanic Global, with the ultimate goal of promoting Ocean Health restoration through sustainable practices and educational experiences.
I designed this all assets and established Art Direction for the campaign roll out over the course of 1 week, strategized by the Wolf Circus and Oceanic Global team. With photography and video taken by founder Fiona Morrison on an artist retreat in Greece, I wanted the campaign to embody the same authenticity and natural state that the collection is inspired by.
As a result, I created video reels, infographics, and launch assets, which resulted in one of the highest performing campaigns and partnerships for the brand and quickly sold out the collection.
Creative Design & Direction by Clare Maglanoc
Photography by Fiona Morisson
Wolf Circus Jewelry partnered with Oceanic Global ( https://oceanic.global/ ), an international non profit organization that sheds light on humanity’s essential relationship to the ocean. Designed using leftover materials, Wolf Circus launched the “Recycled Collection” with 1-of-1 pieces inspired by the ocean and the necessity to reduce waste. 20% of collection sales were donated to Oceanic Global, with the ultimate goal of promoting Ocean Health restoration through sustainable practices and educational experiences.
I designed this all assets and established Art Direction for the campaign roll out over the course of 1 week, strategized by the Wolf Circus and Oceanic Global team. With photography and video taken by founder Fiona Morrison on an artist retreat in Greece, I wanted the campaign to embody the same authenticity and natural state that the collection is inspired by.
As a result, I created video reels, infographics, and launch assets, which resulted in one of the highest performing campaigns and partnerships for the brand and quickly sold out the collection.
Creative Design & Direction by Clare Maglanoc
Photography by Fiona Morisson
